Frank's RedHot Influencer Program

The Ask:

Drive awareness and education within the college demographic that Frank’s RedHot is available in campus cafeterias, ultimately increasing purchase orders from the University.

Roles Played: ​

• Influencer management oversight, sourcing and managing 60 college micro-influencers and 5 tier-one influencers (500K followers+) to create over 300 pieces of content.

• Execution of boosted influencer content

• Main client point of contact