Welch’s Social, Search, Display & Youtube

The Ask: 

Generate interest and purchase intent of Welch’s new product, Nothing But The Fruit (N.B.T.F.) Fruit Bites. Develop a content strategy to stretch across N.B.T.F. social channels, Google search and display, and YouTube bumper and TrueView ads.

Roles Played:

• Strategy, concepting & storyboarding

• Project management for video production & design teams, delivering 153 total assets

• Execution of paid social advertising on Facebook & Instagram

• Liaison between client & Google